Foreign Media Journalists Explore Binzhou, Yellow River Delta City Connecting with Global Markets

Information Office of Binzhou Municipal People's Government

BINZHOU, China, Oct. 21, 2026 (GLOBE NEWSWIRE) -- From Oct. 15 to 16, the "New Era · Discover China" international media tour made its way to Binzhou City, Shandong Province. Organized by the Information Office of Binzhou Municipal People's Government, the tour brought journalists from six Caribbean countries - The Bahamas, Grenada, Suriname, Trinidad and Tobago, Jamaica, and Guyana - to a coffee deep-processing enterprise, an animal husbandry research institute, and a handmade carpet company, gaining firsthand insights into how this Yellow River Delta city is integrating into global supply chains.

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At Shandong Youran Coffee Co., Ltd. in Zouping City, the rich aroma of roasted coffee beans fills the air. As a large-scale intelligent production bases for instant coffee in China, the company imports raw beans from key growing regions worldwide, including Uganda, Vietnam, Ethiopia, and Colombia. Phase I of its coffee project, which commenced operations in June, has an annual capacity of approximately 10,000 tons of instant coffee powder and 2,000 tons of cold-brew concentrate. Upon reaching full capacity, it is projected to supply 5 billion cups of premium instant coffee annually, generating sales revenue of roughly 800 million yuan. 

At the Binzhou Academy of Animal Husbandry and Veterinary Medicine, displays highlight research collaborations with institutes across five continents. This local research organization has pioneered an innovative "N+1+N" global network model, namely establishing multiple R&D centers worldwide, one proof-of-concept center in Binzhou, and multiple industrialization bases along the Belt and Road. The model facilitates technology transfer in both directions. The academy hosts platforms such as the China-Europe Joint Laboratory and the National Postdoctoral Research Workstation, and has established a Workstation for Foreign Academicians in partnership with a Canadian vaccine research institution. Focusing on livestock and poultry disease prevention and control as well as livestock breeding programs, the academy has forged partnerships with research institutes in over 20 countries and implemented more than 40 international research projects.

At the showroom of Yangxin Ruixin Group, visitors can see the tools, pattern archives and finished products that showcase Yangxin's carpet-weaving tradition. Inside the workshop, the provincial-level intangible cultural heritage of Yangxin carpet weaving craft is combined with electric tufting and seaweed-based fibers, allowing handcrafted weaving and intelligent manufacturing to coexist seamlessly. The company has built a database of over 100,000 patterns of handmade carpets and launched the world's first bio-based seaweed fiber carpet. Currently, its products are exported to more than 60 countries and regions, including Europe, the United States, and Southeast Asia.

Contact person: Ms. Zhang, Tel: 86-10-63074558